E-NEWSLETTERS

Why have a newsletter?

  • Helps build a relationship with your clients
  • Keeps your clients updated.
  • Keeps you in their mind.
  • Directs clients to where you want them to go.
  • Helps spread the word
  • Archived nesletters on your website are searchable - they have lots of text (Google loves text) and the new newsletter is fresh content which will help your search engine results.
  • Low cost, instantaneous vehicle for sending messages
  • Newsletter sign up box helps build yor client email list
  • Sending out a newsletter from a subscribed newsletter list is much nore effective than email marketing.
  • Newsletters sent from an established newsletter platform thata has an unsubscribe option have a much highr acceptance rate from servers and email programs.

Marketing is All About Creativity, So Make it Fun

Elements of an effective newsletter

  • Brief feature article
  • Give your readers a brief section of helpful information. For example, you could offer interesting statistics, Q&A section or an insightful opinion on current events
  • Value statements - bulleted phrases that explain the benefit you provide to your audience
  • Upcoming events calendar
  • Client testimonial
  • Featured product or service
  • Full contact Information
  • Professional-looking layout
  • Optional quote or interesting statistic
  • Keep the nesletter short - ideally one page
  • Send out a newsletter regularly - ideally once a month.

Two of the most popular newsletter solutions

Comparison

MAILCHIMP CONSTANT CONTACT

Free up to 2000 subscribers

MailChimp integrates with Twitter

MailChimp integrates with blog.

MailChimp has a easier interface.

Web based knowledge centre for support

No Mailchimp branding

Can choose template or custom design

60 day free trial then $15/mth

Less easy to use.

Telephone support

Newletters branded with CC

Templates to choose from

Robust reporting features

Offers consulting

 

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There is tremendous potential with social networking. Contact us for more info about using social networking to market your business.


Boden Ledingham Web Design