E-NEWSLETTERS
Why have a newsletter?
- Helps build a relationship with your clients
- Keeps your clients updated.
- Keeps you in their mind.
- Directs clients to where you want them to go.
- Helps spread the word
- Archived nesletters on your website are searchable - they have lots of text (Google loves text) and the new newsletter is fresh content which will help your search engine results.
- Low cost, instantaneous vehicle for sending messages
- Newsletter sign up box helps build yor client email list
- Sending out a newsletter from a subscribed newsletter list is much nore effective than email marketing.
- Newsletters sent from an established newsletter platform thata has an unsubscribe option have a much highr acceptance rate from servers and email programs.
Marketing is All About Creativity, So Make it Fun
Elements of an effective newsletter
- Brief feature article
- Give your readers a brief section of helpful information. For example, you could offer interesting statistics, Q&A section or an insightful opinion on current events
- Value statements - bulleted phrases that explain the benefit you provide to your audience
- Upcoming events calendar
- Client testimonial
- Featured product or service
- Full contact Information
- Professional-looking layout
- Optional quote or interesting statistic
- Keep the nesletter short - ideally one page
- Send out a newsletter regularly - ideally once a month.
Two of the most popular newsletter solutions
Comparison
| MAILCHIMP | CONSTANT CONTACT |
Free up to 2000 subscribers MailChimp integrates with Twitter MailChimp integrates with blog. MailChimp has a easier interface. Web based knowledge centre for support No Mailchimp branding Can choose template or custom design |
60 day free trial then $15/mth Less easy to use. Telephone support Newletters branded with CC Templates to choose from Robust reporting features Offers consulting |
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There is tremendous potential with social networking. Contact us for more info about using social networking to market your business.
