{"id":1068,"date":"2012-12-24T10:20:00","date_gmt":"2012-12-24T17:20:00","guid":{"rendered":"http:\/\/bodenledingham.com\/webdesign\/?page_id=1068"},"modified":"2015-03-25T12:59:37","modified_gmt":"2015-03-25T18:59:37","slug":"e-newsletters","status":"publish","type":"page","link":"https:\/\/www.bodenledingham.com\/webdesign\/e-newsletters\/","title":{"rendered":"E-Newsletters"},"content":{"rendered":"<h2>Why have an E-Newsletter?<\/h2>\n<ul>\n<li>Helps build a relationship with your clients<\/li>\n<li>Keeps your clients updated.<\/li>\n<li>Keeps you in their mind.<\/li>\n<li>Directs clients to where you want them to go.<\/li>\n<li>Helps spread the word<\/li>\n<li>Archived nesletters on your website are searchable &#8211; they have lots of text (Google loves text) and the new newsletter is fresh content which will help your search engine results.<\/li>\n<li>Low cost, instantaneous vehicle for sending messages<\/li>\n<li>Newsletter sign up box helps build yor client email list<\/li>\n<li>Sending out a newsletter from a subscribed newsletter list is much nore effective than email marketing.<\/li>\n<li>Newsletters sent from an established newsletter platform thata has an unsubscribe option have a much higher acceptance rate from servers and email programs.<\/li>\n<\/ul>\n<p class=\"style1\">Marketing is All About Creativity, So Make it Fun<\/p>\n<h3>Elements of an effective newsletter<\/h3>\n<ul>\n<li>Brief feature article<\/li>\n<li>Give your readers a brief section of helpful information. For example, you could offer interesting statistics, Q&amp;A section or an insightful opinion on current events<\/li>\n<li>Value statements &#8211; bulleted phrases that explain the benefit you provide to your audience<\/li>\n<li>Upcoming events calendar<\/li>\n<li>Client testimonial<\/li>\n<li>Featured product or service<\/li>\n<li>Full contact Information<\/li>\n<li>Professional-looking layout<\/li>\n<li>Optional quote or interesting statistic<\/li>\n<li>Keep the nesletter short &#8211; ideally one page<\/li>\n<li>Send out a newsletter regularly &#8211; ideally once a month.<\/li>\n<\/ul>\n<h3>Two of the most popular newsletter solutions<\/h3>\n<ul>\n<li><a href=\"http:\/\/mailchimp.com\/\" target=\"_blank\">MailChimp<\/a><\/li>\n<li><a href=\"http:\/\/www.constantcontact.com\/\" target=\"_blank\">Constant Contact<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>E-Newsletter Comparison<\/h3>\n<table border=\"0\" width=\"100%\">\n<tbody>\n<tr>\n<td width=\"53%\"><strong>MAILCHIMP<br \/>\n<\/strong><\/td>\n<td width=\"47%\"><strong>CONSTANT CONTACT<br \/>\n<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Free up to 2000 subscribersMailChimp integrates with TwitterMailChimp integrates with blog.MailChimp has a easier interface.<\/p>\n<p>Web based knowledge centre for support<\/p>\n<p>No Mailchimp branding<\/p>\n<p>Can choose template or custom design<\/td>\n<td valign=\"top\">60 day free trial then $15\/mthLess easy to use.Telephone supportNewletters branded with CC<\/p>\n<p>Templates to choose from<\/p>\n<p>Robust reporting features<\/p>\n<p>Offers consulting<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Why have an E-Newsletter? Helps build a relationship with your clients Keeps your clients updated. Keeps you in their mind. Directs clients to where you want them to go. Helps spread the word Archived nesletters on your website are searchable &#8211; they have lots of text (Google loves text) and the new newsletter is fresh&#8230; <a href=\"https:\/\/www.bodenledingham.com\/webdesign\/e-newsletters\/\" class=\"excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1068","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bodenledingham.com\/webdesign\/wp-json\/wp\/v2\/pages\/1068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bodenledingham.com\/webdesign\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bodenledingham.com\/webdesign\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bodenledingham.com\/webdesign\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bodenledingham.com\/webdesign\/wp-json\/wp\/v2\/comments?post=1068"}],"version-history":[{"count":0,"href":"https:\/\/www.bodenledingham.com\/webdesign\/wp-json\/wp\/v2\/pages\/1068\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bodenledingham.com\/webdesign\/wp-json\/wp\/v2\/media?parent=1068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}