We all know that email spam is a problem. Unwanted emails in our inbox are just a big nuisance. Starting July 1st, 2014 new Anti-Spam Legislation is being introduced in Canada. What does this mean for the email marketer? Or for the community group or volunteer organization?<\/p>\n
Basically the legislation deals with Commercial Electronic Messages or “CRM” which means e-mails, texts, social media messages or any other form of electronic communication to third parties, whether they are businesses, consumers, members, volunteers or donors. CASL\u2019s definition of \u201ccommercial\u201d includes activities carried on without the prospect of gain.<\/p>\n
There are 3 simple rules to follow when sending CEMs:<\/span><\/strong><\/p>\n New consents are required Some examples of CEMs include:<\/strong><\/p>\n The following resources will help prepare your organization for compliance:<\/strong><\/p>\n Anti-Spam Toolkit<\/strong><\/a> Webinar: What You Need to Know About Canada\u2019s New Anti\u2010Spam Legislation<\/a><\/strong> PowerPoint: What You Need to Know About Canada\u2019s New Anti\u2010Spam Legislation<\/a><\/strong> CASL presentation to Alberta Chambers of Commerce members<\/a><\/strong> Q & A on CASL<\/a><\/strong> How to Prepare for CASL<\/a><\/strong> CASL – FAQs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" We all know that email spam is a problem. Unwanted emails in our inbox are just a big nuisance. Starting July 1st, 2014 new Anti-Spam Legislation is being introduced in Canada. What does this mean for the email marketer? Or for the community group or volunteer organization? Basically the legislation deals with Commercial Electronic Messages… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1889","post","type-post","status-publish","format-standard","hentry","category-cool-tips"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bodenledingham.com\/webdesign\/wp-json\/wp\/v2\/posts\/1889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bodenledingham.com\/webdesign\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bodenledingham.com\/webdesign\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bodenledingham.com\/webdesign\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bodenledingham.com\/webdesign\/wp-json\/wp\/v2\/comments?post=1889"}],"version-history":[{"count":0,"href":"https:\/\/www.bodenledingham.com\/webdesign\/wp-json\/wp\/v2\/posts\/1889\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bodenledingham.com\/webdesign\/wp-json\/wp\/v2\/media?parent=1889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bodenledingham.com\/webdesign\/wp-json\/wp\/v2\/categories?post=1889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bodenledingham.com\/webdesign\/wp-json\/wp\/v2\/tags?post=1889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\n<\/strong>
\nConsent under CASL can be express or implied.\u00a0 Unlike Canadian privacy laws which permit \u201copt out\u201d consent for less sensitive types of information, such as receipt of marketing information, this form of consent is not sufficient under CASL for the receipt of marketing information by electronic means.<\/p>\n\n
\nProvided for internal use in your own organizations, courtesy of Barry Sookman, McCarthy Tetrault<\/p>\n
\nHosted by the Canadian Chamber of Commerce and the Retail Council of Canada<\/p>\n
\nProvided by the Canadian Chamber of Commerce and the Retail Council of Canada<\/p>\n
\nProvided courtesy of the Alberta Chambers of Commerce and Dentons Canada LLP<\/p>\n
\nPrepared by the Canadian Chamber of Commerce<\/p>\n
\nPrepared by the Canadian Chamber of Commerce<\/p>\n